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The purchasing power and brand loyalty of lesbians and gay men has been thoroughly researched, documented and reported over the past several decades. Advertising in the Georgia Voice – online and in print – connects your business with these savvy, engaged consumers.

Community Marketing, Inc., a research, marketing and communications firm established in 1992, succinctly states on its website:

“The facts are plain: gay men and lesbians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market. Undaunted by events in the news, gay and lesbian consumers make up at least 10% of the consumer market. Critically, their dollars go to products, services and destinations that recognize their unique buying preferences and offer them differentiated value.”

The LGBT community in Atlanta is both large and active. In the American Community Survey (US Census Bureau) of 2005, Atlanta ranked third in cities with the largest LGBT population at 12.8%. Only San Francisco (15.4%) and Seattle (12.9%) ranked higher.

There are hundreds of LGBT and AIDS-related organizations within the metro area alone and Pride attendance has placed Atlanta in the top five in the country for well over a decade. Atlanta was named “America’s gayest city” by “The Advocate” in its January 2010 issue. Reporter Mike Albo counted points based on same-sex households per capita, statewide marriage equality, gay elected officials, gay dating per single male population, gay bars per capita, cruising spots per capita, and gay films in Netflix favorites to determine first place. While the analysis was hardly scientific, Albo explained that social and cultural life put Atlanta at the top of the Advocate’s list.

The LGBT market outside the Atlanta metro area is untapped and underserved, despite data from the 2000 U.S. Census that found same-sex couples residing in every county in Georgia. These communities are becoming more organized and open, with dozens of gay and gay-supportive organizations now active outside of metro Atlanta. The Georgia Voice will reach out to readers in these smaller cities and towns, tell their stories and include them in both the community and in the marketplace.

The web and print versions of Georgia Voice work together to give readers and advertisers a comprehensive LGBT media outlet. We offer competitive advertising rates in print and online, with discounts available for businesses that choose to advertise in both.

Sizes for web and print ads appear below. Please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for rates and more information.

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