Brian Brown, the executive director for the National Organization for Marriage, wasted no time in issuing a call-to-arms to his organization's supporters this afternoon.

Moments after today's landmark ruling made by the 9th U.S. Circuit Court of Appeals that found California's same-sex marriage ban unconstitutional, NOM had already sent out a fundraising plea previewing the next round of the ongoing legal battle.

“Moments ago, the United States Court of Appeals for the 9th Circuit handed down a sweeping ruling striking down California’s Proposition 8 and — for the first time ever — finding a ‘right’ to same-sex marriage in the United States Constitution!” Brown said in the email.

“A Supreme Court victory would preserve the marriage laws of 44 states, denying same-sex marriage radicals in their campaign to force gay marriage on the entire nation in one fell swoop. But if we lose at the Supreme Court, marriage will be jeopardized not just in California, but in all 50 states,” Brown continued.

 Brown claims that his organization needs to raise more than $100,000 in the next seven days to appeal the circuit court's ruling.

“This is it. This is the whole ball game. If we lose here, the laws in 44 states defending marriage will crumble and we CANNOT let that happen!” Brown concluded.

Mr. Brown, it's not a question of “if,” but “when” marriage equality will the norm.

But leave it to Brown and NOM to turn another defeat into a fundraiser.

To read more about today's landmark ruling, please click here.