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|Atlanta charity vies for Pepsi grant funding|
|Written by Ryan Watkins|
|Tuesday, 06 April 2010 15:11|
Coats of Love seeks $25,000 grant from Pepsi Refresh Project
Instead of spending millions of dollars on Super Bowl advertising this past February, soft drink giant PepsiCo decided to set up the Pepsi Refresh Project – a charitable fundraising effort geared toward local grassroots organizations. Each month, different organizations are submitted and voted on. The money PepsiCo would have spent on advertising during the SuperBowl is instead given to 32 charities per month in the form of grants. The Refresh Project is donating 1.3 million dollars each month for the rest of the year.
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